5_Ways_to_Make_Your_Lawn_Care_Marketing_Profitable_-_lawn_Care_Marketing

Lawn Care Marketing http://www.youtube.com/watch?v=g2cc7bBMTig

- In this video, we will talk about 5 ways you can make your lawn care marketing more effective

1. Answering Your Phone
Not only do you need to answer your phone, but you need a Lawn Care Marketing phone strategy in place. You should avoid letting your phone calls go to voicemail. 70% of callers that get a voicemail system will not leave a message. Instead, they will be hanging up and calling the next business.

2. Track your leads
Leads should always be tracked, whether by pen and paper or through a software system like Service Auto Pilot. Tray to get the callers name address and phone number for every call. Simply offering to email the caller an estimate can get them into your contact system. Be sure to also log any objections the caller has.

3. Follow-up with your leads
When you receive a lead, it is vital to follow up with those leads. If a prospect has provided contact information, you have a great opportunity to continue to stay in touch and let the prospect know that you are still interested in getting their business. Try to set up an appointment to look at their property and make an estimate in person.

4. Use Multiple Lawn Care Marketing Methods
Using various marketing channels can increase the effectiveness of your campaign. This means doing things like SEO, offline marketing, print, direct mail, branded vehicles, etc

5. Re-invest in your Lawn Care Marketing
As your income increases, increase your marketing budgets to continue to fuel new leads and sales. Learn what the most effective strategies have been, and increase those effirts first.

Before the Internet; lawn care and landscaping companies had no alternative but to rely solely on offline marketing: print mailers, door hangers, newsletters, yellow pages, newspapers, etc. With the Internet came a whole new breed of marketing options: Email, Pay-Per-Click, Search Engine Optimization (SEO), Local Search and now Social Media each rising and falling in popularity after having their turn at the top.

During this ongoing marketing evolution many companies have abandoned offline advertising in favor of an endless succession of the newest or most popular online marketing flavor of the day. Choosing marketing strategies as they would clothes. If it is fashionable this season then that is the approach they are going to try. Spam Emails? Sure why not. Social Media? Yes, Please. SEO, I'll have seconds.

Is this really the best way to choose a marketing plan? Should you be trying to market your business like a Fortune 500? Is spending 4 hours a week on Pinterest going to get you any new customers? Isn't offline marketing dead?!?!?

Well lets ask Google, who according to the Wall Street Journal spent $213 million on traditional offline marketing in 2011.

Yes, Google, undisputed heavyweight king of online marketing, relies on those forgotten offline marketing strategies of yesteryear including direct mail and print advertising to market many of its own products. So I have to chuckle when I hear offline marketing doesn't work or is dead like the Dodo.

In reality, it is still very much alive and if implemented correctly can be enormously effective.

At the end of the day; AdWords, direct mail, email, social media, print ads, etc. all have pros and cons and are ultimately just tools to accomplish a goal.

It is the marketer's job to choose the best tool to achieve this goal.

Most of the time, that goal may be just to get as many qualified leads as possible. In that case starting with one or more online strategies such as SEO, PPC or Local Search and then adding highly targeted print flyers might create the widest possible net for capturing leads.

At other times, that goal may be to get more referrals from existing clients or to increase their average lifetime value . In that case, a multi-part email campaign with frequent social media "touches" combined with a very targeted print campaign can yield the best results; upselling your clients into buying new or more profitable services or nudging them into becoming active referrers.

Revision: r1 - 2013-08-01 - 07:44:13 - KarisSa657

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